The Ultimate Guide to Buy Jewelry Online

Online shopping has become very popular these days. You can buy almost everything online. You can now order food, clothes, shoes, makeup, and even jewelry online.

Although many traditionalists still choose to buy jewelry in person, many jewelry enthusiasts follow the new trend and are shifting to buying jewelry online. Today's market estimates that it will grow at a faster rate compared to traditional jewelry sales.

Buying jewelry online has started to become popular, that even reputable jewelry stores have joined the new trend in offering their collection online. Shopping for jewelry online provides convenience, and you can even ask your friends easily for advice and compare different items, shops, and prices.

Given these pros, traditionalists are still worried about shopping for jewelry online because jewelry pieces cost a lot. But precautionary steps can be taken to make sure that your investment is safe while giving you peace of mind.

How To Evaluate Online Jewelers

Spending time in research is a must. Take time to check if the online jewelry shop gives lifetime warranties and if their return and repair policies are clear.


There's a lot of online jewelry shops that offer high-quality jewelry that will surely last a lifetime. An excellent online jeweler will offer a lifetime warranty against manufacturing defects, and they will also replace broken jewelry or diamonds due to wear and tear every day.

While some jewelers cannot cover damages, loss, and theft, you must look for an online store that offers repair services with minimal fees based on the kind of repair needed.

Shipping and Returns

Sending and receiving high-priced items is always risky; that's why it is crucial to pick an online jewelry store that offers complimentary insured shipping.

It is also essential to look for a company that provides a cost-free and hassle-free return policy. There might be instances that you would want to return your purchased jewelry. Some offer 30-day free returns, and you must take advantage of that.

GIA Certifications

Real diamonds come with a GIA certificate. It is a document that contains important features and details of the stone determined by a trusted third-party gem laboratory.

Diamond certifications have a standardized way to analyze diamond attributes that ensure customers receive what they pay for. Although GIA diamonds and non-GIA diamonds can have a price difference between 15% to 20%, you will be assured that GIA diamonds carry the most consistent diamonds and strictly evaluate their stones.


Aside from certifications, appraisals can be essential as well when purchasing jewelry online. Jewelry appraisals determine the retail value of the jewelry.

A lot of online jewelers can have your jewelry appraised by a third-party laboratory. Just make sure that they include the original appraisal documents alongside your order.

Photos of Actual Pieces

The more jewelry photos, the better. When buying jewelry online, you won't be able to feel or touch the actual item. That's why you will be relying on the seller to provide as many images as possible.

The seller should provide clear photos from all angles. Aside from highlighting details, you must also be able to see if there are any damages or imperfection on the jewelry.

How to Know If The Price is Right

Research is the key. Do your research to learn the price of the setting in today's market. You can learn a lot from doing a web search, so if the piece is what you really want, and a trusted seller is selling it, you can accept the seller's asking price.

While some sellers negotiate, it is still essential to do your own research.

Our Final Words

Pieces of jewelry are costly; that's why you have to take all these precautions when buying jewelry from an online jeweler. Not every jewelry shop you see online can be trusted. So you have to be extra careful.

If an online shop does not have a lot of reviews, or if they do not offer warranties, then you might want to think twice before hitting that buy button.

As we have mentioned above, shipping insurance returns policy, and certifications are essential when purchasing expensive jewelry online.

If you are new to this new trend, then we suggest that you start buying from a popular and trusted online jewelry shop.

Top 10 Jewelry and Jewelry websites

We ranked the best Jewelry websites so that you can find what you need.

Last updated: 2024-07-22



Description & Features




126 Data points

It’s The Perfect Time To Find a Jewelry Design That’s Perfectly You! Shop online or find one of our jewelry shop locations near you.



117 Data points

Kay Jewelers
Kay Jewelers
What is the perfect way to dress up any outfit or add your own flair? Accessorizing with jewelry, of course! From sparkling diamond necklaces and fashionable layered bracelets to statement earrings and trendy stackable rings to sophisticated watches, Kay Jewelers has the perfect jewelry piece to accentuate your wardrobe, your lifestyle and your budget.



108 Data points

Jewelry -
Jewelry -
Jewelry : Free Shipping on orders over $45 at Overstock - Your Online Jewelry Store! Get 5% in rewards with Club O!



100 Data points

Jewelry - Macy's
Jewelry - Macy's
Jewelry. Adding jewelry and watches to your collection of accessories can easily breathe new life into your wardrobe. From necklaces and earrings to diamond watches and precious gemstones, the selection of jewelry you can choose from will always amaze.



93 Data points

Jewelry |
Jewelry |
Online shopping for Clothing, Shoes & Jewelry from a great selection of Wedding & Engagement, Rings, Necklaces, Earrings, Bracelets, Body Jewelry & more at everyday low prices.



86 Data points

Shop Tiffany Jewelry Online | Tiffany & Co.
Shop Tiffany Jewelry Online | Tiffany & Co.
Shop luxury jewelry online at Tiffany & Co. for men and women. Treat yourself or your love to a gift from the world's premier jeweler.



79 Data points - Designers, Collections, & Deals | - Designers, Collections, & Deals |
© 2019, All Rights Reserved



73 Data points

Jewelry | Etsy
Jewelry | Etsy
Check out our jewelry selection for the very best in unique or custom, handmade pieces from our shops.



68 Data points

Jared is America's home for fine jewelry including diamond jewelry, gold jewelry, and engagement rings. We also carry a great selection of color gemstone jewelry and luxury watches, as well as earrings, necklaces, bracelets and charms.



63 Data points

Women's Jewelry | Fashion Jewelry for Women | Anthropologie
Women's Jewelry | Fashion Jewelry for Women | Anthropologie
Create a Statement with Jewelry. They say diamonds are a girl’s best friend – but don’t forget about topaz, pearls, crystals, and the plethora of other materials your jewelry can be composed of.

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